Taylor Swift recently gave bonuses totaling over $55 million to everyone involved in her Eras Tour. This includes dancers, riggers, sound technicians, catering staff, and others working on her massive show.
Taylor Swift gave bonuses totaling over $55 million to each person working on her show — from dancers to sound technicians, catering to riggers, and morehttps://t.co/WOuRFaov05— Rolling Stone (@RollingStone) August 1, 2023
The news comes after TMZ reported that Swift gifted truckers on her tour $100,000 each ahead of her concert stop in Santa Clara.
The Eras Tour kicked off in March in Glendale, Arizona, with a 44-song setlist, attracting famous faces like Miles Teller, Drew Barrymore, Reese Witherspoon, Gigi Hadid, and Paul Rudd. Swift has announced international shows across Europe, Asia, Australia, and Latin America for 2024, teasing that there are “LOTS” more dates to come.
In addition to her tour, Swift has been busy with the release of her latest re-recording, “Speak Now (Taylor’s Version).” She surprised fans at her Kansas City tour stop by bringing out Joey King, Presley Cash, and Taylor Lautner onstage after unveiling her new music video for the vault track “I Can See You.” The video features the trio helping Swift reclaim her third studio album.
Swift expressed her nostalgia and appreciation for the memories associated with the album on Instagram, thanking fans “a million times” and emphasizing her ability to reclaim her work.
The generous bonuses and the excitement surrounding her tour and re-recordings highlight Swift’s connection with her team and fans and her commitment to her craft. Her actions continue to resonate with her audience, making the Eras Tour a memorable experience for all involved.
A Wave of Good News for Taylor Swift
Taylor Swift has been in the headlines a lot recently, especially for the Ticketmaster fiasco last November. Demand for Taylor Swift’s Eras tour crashed Ticketmaster’s servers, forcing fans to wait for hours in queues. After waiting all that time, many fans got error messages when they finally reached the front of the queue and could not purchase tickets.
Despite the extremely long waits, countless Swift fans were left unable to buy tickets and went to social media to vent. Because of the technical issues and lack of remaining ticket inventory, Ticketmaster canceled the general public ticket sale outright. However, tickets still appeared in droves on resale sites like StubHub, often at inflated prices. This led to intense frustration that scalpers were seemingly able to buy up tickets while genuine, waiting fans could not get their hands on any.
In the aftermath, Ticketmaster apologized and cited “unprecedented” demand as the reason for the sale issues. But many angry fans questioned whether the systems were overwhelmed or if internal problems were at play. Some state attorneys general announced intentions to investigate Ticketmaster’s practices following the fiasco. There were even lawsuits filed against the company by some Swift fans impacted by the problems.